Closeup is a content strategy and creative studio. We believe in the power of words and images to inform, inspire, and influence.

 
Closeup_BackgroundImage.jpg
 

Capabilities

 

Our mission is to celebrate fascinating people, big ideas, and transformative work. We help you exceed your strategic goals by creating clear messaging and bold design. And as an agile collective of creative professionals, no story is too big or too small for us. 

 
 
 

BRANDING
CONTENT STRATEGY
Editorial Direction
Art Direction

MessaginG
WRITING + COPYEDITING
Graphic Design
ILLUSTATION

MarketinG
PROJECT MANAGEMENT
Photography
VIDEO

 
 
 
 

APPROACH

Asset 1.png

discovery

We focus on your priorities. We ask tough questions. We look at the competitive landscape. And then we get to work.

Asset 2.png

strategy

With research in hand, we kick off our creative process. We develop brand narratives, messaging frameworks, design concepts, and draft copy.

Asset 3.png

execution

Now comes the fun part! We create websites, articles, newsletters, sales and marketing kits, social media strategies, and more.

 
 

RECENT WORK

 
Closeup_Strategy&_Logo.jpg
 

Following a large-scale M&A, we helped PwC’s Strategy&, an innovative consulting firm, with its content strategy and messaging framework across digital touchpoints, including the firm's website and newsletters. We collaborated closely with global partners across sectors to bring forward bold ideas and to celebrate success stories. We continue to work with Strategy& on an ongoing basis.

+ CONTENT STRATEGY
+ EDITORIAL DIRECTION
+ WRITING + COPYEDITING
+ MARKETING CAMPAIGNS

 
 
Closeup_NYU_Logo.jpg
 
 

We partnered with NYU School of Medicine to rebrand its print and digital alumni magazine, Grapevine, promoting its reputation as one of the country's top 15 medical schools according to US News and World Report. Focusing on the mission to serve, teach, and discover, we developed a people-focused content strategy and provided all editorial services in partnership with OPTO Design. We continue to work with NYU School of Medicine on an ongoing basis.

+ Branding
+ Content strategy
+ Editorial direction
+ WRITING + COPYEDITING
+ Project management

 
 
Closeup_AtlanticReThink_Logo.jpg
 

In Creating the Modern Art of Medicinewe worked with the American Medical Association and the Atlantic's content studio, Re:think, to highlight important healthcare issues facing patients and physicians today.

+ WRITING + COPYEDITING
+ PROJECT MANAGEMENT

 
 
 

Contact

Let’s talk! We'd love to hear from you!

If you’d like to discuss a project, ask a question, or say hello, please get in touch with Jen Swetzoff, who founded Closeup at Friends Work Here in 2017.

 jen@closeupcontent.com