Closeup is a content strategy and creative studio. We develop compelling brand identities and narratives.

We rebranded Grapevine, the alumni magazine for NYU School of Medicine. We developed a people-focused content strategy, and provided all writing and editorial services as well as project management. In partnership with OPTO Design, we continue to produce two issues of the magazine for NYU each year.



We created the brand narrative and messaging framework for WiTNY (Women in Technology and Entrepreneurship in New York). This collaborative NYC-wide initiative helps close the gender gap by propelling more young women into tech careers through education, work experience, and community building. We provided the content strategy, copywriting, and editorial services for WiTNY’s new website and a recent marketing campaign to raise brand awareness and activate new corporate partners.



We developed the post-merger story for PwC’s Strategy&, a global consulting firm, across digital channels, including the firm's website and newsletters. We collaborated with partners working in various sectors around the world to bring forward some of the company's most innovative ideas and to highlight some its most inspiring people.



We worked with the Atlantic's content studio Re:think to raise awareness for the American Medical Association. In the article we developed, Creating the Modern Art of Medicine, we focused on the importance of putting people first in healthcare.